Top Brand Reputation

Il primo osservatorio italiano che misura la reputazione online delle aziende

Scopri la classifica

Top Brand Reputation maggio 2024

L'Osservatorio prende in esame le maggiori aziende sul mercato italiano per produrre la classifica delle più importanti società sulla base della loro reputazione percepita sul web.

L’analisi misura la reputazione del brand sulla base di oltre 100 parametri quali-quantitavi e di un modello concettuale che rappresenta i principali asset dell’azienda, producendo per ciascuna uno score da 0 a 100.
Per approfondire: Metodologia

1	Intesa Sanpaolo Finance	top	Finance	64,88 64,88
2	Ferrari Industry	top	Industry	64,19 64,19
3	Eni Energy	top	Energy	62,47 62,47
4	UniCredit Finance	top	Finance	60,43 60,43
5	Mediaset Media & Telco	top	Media & Telco	59,29 59,29
6	Poste Italiane Finance	top	Finance	54,74 54,74
7	A2A Energy	top	Energy	54,39 54,39
8	Stellantis Industry	top	Industry	53,35 53,35
9	Tim Media & Telco	top	Media & Telco	52,61 52,61
10	Terna Energy	top	Energy	49,03 49,03
11	Cassa Depositi e Prestiti Finance		Finance	47,74 47,74
12	Renault Automotive		Automotive	47,50 47,50
13	Ferrovie dello Stato Italiane Transport		Transport	47,47 47,47
14	Mercedes-Benz Automotive		Automotive	45,85 45,85
15	Webuild Building		Building	45,10 45,10
16	Sky Media & Telco		Media & Telco	44,80 44,80
17	Fincantieri Industry		Industry	44,43 44,43
18	Enel Energy		Energy	43,41 43,41
19	Snam Energy		Energy	43,01 43,01
20	Sace Finance		Finance	42,67 42,67
21	Ferrero Food		Food	41,79 41,79
22	Rai Media & Telco		Media & Telco	41,27 41,27
23	Armani Fashion & Beauty		Fashion & Beauty	41,25 41,25
24	Prada Fashion & Beauty		Fashion & Beauty	41,22 41,22
25	Pirelli Industry		Industry	40,69 40,69
26	Banco BPM Finance		Finance	40,52 40,52
27	Brunello Cucinelli Fashion & Beauty		Fashion & Beauty	40,12 40,12
28	Apple Industry		Industry	39,65 39,65
29	Iren Energy		Energy	39,34 39,34
30	Tod's Fashion & Beauty		Fashion & Beauty	39,32 39,32
31	Bmw Automotive		Automotive	39,29 39,29
32	Barilla Food		Food	38,82 38,82
33	Italgas Energy		Energy	38,72 38,72
34	Automobili Lamborghini Automotive		Automotive	38,35 38,35
35	Mediobanca Finance		Finance	37,95 37,95
36	Banca Generali Finance		Finance	37,76 37,76
37	Acea Energy		Energy	37,14 37,14
38	Unipol Finance		Finance	37,02 37,02
39	Audi Automotive		Automotive	37,00 37,00
40	Anas Transport		Transport	36,98 36,98
41	Monte dei Paschi di Siena Finance		Finance	36,85 36,85
42	Edison Energy		Energy	36,36 36,36
43	Open Fiber Media & Telco		Media & Telco	36,30 36,30
44	Amazon GDO & Retail		GDO & Retail	35,96 35,96
45	Netflix Media & Telco		Media & Telco	35,49 35,49
46	Samsung Industry		Industry	35,42 35,42
47	Hera Energy		Energy	34,87 34,87
48	Amplifon Industry		Industry	34,33 34,33
49	Bnl Bnp Paribas Finance		Finance	33,80 33,80
50	Trenitalia Transport		Transport	33,74 33,74
51	Deloitte Consulting & Services		Consulting & Services	33,54 33,54
52	Moncler Fashion & Beauty		Fashion & Beauty	33,39 33,39
53	OTB Fashion & Beauty		Fashion & Beauty	33,09 33,09
54	Saipem Building		Building	32,69 32,69
55	Illy Food		Food	32,25 32,25
56	Exor Finance		Finance	32,07 32,07
57	Assicurazioni Generali Finance		Finance	32,01 32,01
58	Luxottica Fashion & Beauty		Fashion & Beauty	31,94 31,94
59	Cairo Communication Media & Telco		Media & Telco	31,94 31,94
60	Iliad Media & Telco		Media & Telco	31,91 31,91
61	BPER Banca Finance		Finance	31,90 31,90
62	Brembo Industry		Industry	31,58 31,58
63	Toyota Automotive		Automotive	31,57 31,57
64	Mundys Building		Building	31,39 31,39
65	Dazn Media & Telco		Media & Telco	30,92 30,92
66	Prysmian Industry		Industry	30,69 30,69
67	Lavazza Food		Food	30,55 30,55
68	Eataly GDO & Retail		GDO & Retail	29,97 29,97
69	Volkswagen Automotive		Automotive	29,91 29,91
70	Engineering Consulting & Services		Consulting & Services	29,82 29,82
71	ERG Energy		Energy	29,72 29,72
72	21 Invest Finance		Finance	29,56 29,56
73	Ita Airways Transport		Transport	29,54 29,54
74	Coop Italia GDO & Retail		GDO & Retail	29,50 29,50
75	Ford Automotive		Automotive	29,46 29,46
76	Nexi Finance		Finance	29,16 29,16
77	Borsa Italiana Finance		Finance	28,58 28,58
78	Technogym Industry		Industry	28,50 28,50
79	Sanofi Pharma		Pharma	28,47 28,47
80	OVS Fashion & Beauty		Fashion & Beauty	28,21 28,21
81	FinecoBank Finance		Finance	28,01 28,01
82	Enav Transport		Transport	28,01 28,01
83	Valentino Fashion & Beauty		Fashion & Beauty	27,42 27,42
84	Bracco Pharma		Pharma	27,11 27,11
85	Porsche Automotive		Automotive	27,07 27,07
86	GSE Energy		Energy	27,02 27,02
87	Iveco Industry		Industry	27,01 27,01
88	Siemens Industry		Industry	26,94 26,94
89	STMicroelectronics Industry		Industry	26,73 26,73
90	Banca Mediolanum Finance		Finance	26,60 26,60
91	Lidl GDO & Retail		GDO & Retail	26,48 26,48
92	Leonardo Industry		Industry	26,10 26,10
93	Vodafone Media & Telco		Media & Telco	26,01 26,01
94	Campari Food		Food	25,98 25,98
95	Nestlé Food		Food	25,94 25,94
96	Maire Energy		Energy	25,87 25,87
97	McDonald's GDO & Retail		GDO & Retail	25,70 25,70
98	Ermenegildo Zegna Fashion & Beauty		Fashion & Beauty	25,53 25,53
99	Disney Media & Telco		Media & Telco	25,37 25,37
100	Gucci Fashion & Beauty		Fashion & Beauty	25,20 25,20
101	Arnoldo Mondadori Editore Media & Telco		Media & Telco	25,13 25,13
102	Novartis Pharma		Pharma	25,04 25,04
103	Nintendo Industry		Industry	24,97 24,97
104	ABB Industry		Industry	24,25 24,25
105	IBM Industry		Industry	23,71 23,71
106	Angelini Pharma		Pharma	23,36 23,36
107	Bulgari Fashion & Beauty		Fashion & Beauty	23,28 23,28
108	Versace Fashion & Beauty		Fashion & Beauty	23,22 23,22
109	LIR (Geox-Diadora) Fashion & Beauty		Fashion & Beauty	23,11 23,11
110	Università Cattolica del Sacro Cuore University		University	23,10 23,10
111	Allianz Finance		Finance	23,09 23,09
112	Salvatore Ferragamo Fashion & Beauty		Fashion & Beauty	22,93 22,93
113	Capgemini Consulting & Services		Consulting & Services	22,82 22,82
114	Credem Finance		Finance	22,68 22,68
115	Huawei Industry		Industry	22,64 22,64
116	Lego Industry		Industry	22,44 22,44
117	Fastweb Media & Telco		Media & Telco	22,35 22,35
118	Kiko Fashion & Beauty		Fashion & Beauty	22,35 22,35
119	Hyundai Automotive		Automotive	22,25 22,25
120	Ima Industry		Industry	21,94 21,94
121	EY Consulting & Services		Consulting & Services	21,80 21,80
122	Conad GDO & Retail		GDO & Retail	21,55 21,55
123	Crédit Agricole Italia Finance		Finance	21,31 21,31
124	Piaggio Automotive		Automotive	20,96 20,96
125	CIR Industry		Industry	20,66 20,66
126	Azimut Holding Finance		Finance	20,58 20,58
127	Atac Transport		Transport	20,42 20,42
128	Università di Pisa University		University	19,59 19,59
129	Università degli Studi di Padova University		University	19,43 19,43
130	Adidas Fashion & Beauty		Fashion & Beauty	19,39 19,39
131	Amadori GDO & Retail		GDO & Retail	19,26 19,26
132	Coca-Cola Food		Food	19,12 19,12
133	Menarini Pharma		Pharma	18,89 18,89
134	Università di Bologna University		University	18,88 18,88
135	Università Luiss Guido Carli University		University	18,81 18,81
136	PwC Consulting & Services		Consulting & Services	18,66 18,66
137	Illimity Bank Finance		Finance	18,52 18,52
138	Università degli Studi di Firenze University		University	18,09 18,09
139	Safilo Group Fashion & Beauty		Fashion & Beauty	17,97 17,97
140	Università degli Studi di Milano University		University	17,96 17,96
141	Ikea GDO & Retail		GDO & Retail	17,87 17,87
142	GSK Pharma		Pharma	17,77 17,77
143	Università commerciale Luigi Bocconi University		University	17,66 17,66
144	L'Oréal Fashion & Beauty		Fashion & Beauty	17,18 17,18
145	Granlatte Granarolo Food		Food	17,10 17,10
146	INWIT Media & Telco		Media & Telco	16,94 16,94
147	Gedi Media & Telco		Media & Telco	16,82 16,82
148	Saras Energy		Energy	16,46 16,46
149	Impresa Pizzarotti Building		Building	16,44 16,44
150	Ansaldo Energia Building		Building	16,43 16,43
151	Università degli Studi di Roma "La Sapienza" University		University	16,24 16,24
152	Banca Popolare di Sondrio Finance		Finance	15,87 15,87
153	Dolce & Gabbana Fashion & Beauty		Fashion & Beauty	15,86 15,86
154	Autogrill GDO & Retail		GDO & Retail	15,64 15,64
155	KPMG Consulting & Services		Consulting & Services	15,42 15,42
156	Renantis Energy		Energy	15,35 15,35
157	Bottega Veneta Fashion & Beauty		Fashion & Beauty	15,25 15,25
158	Land Rover Automotive		Automotive	15,24 15,24
159	Nike Fashion & Beauty		Fashion & Beauty	15,19 15,19
160	Ariston Industry		Industry	15,12 15,12
161	BCG Consulting & Services		Consulting & Services	15,09 15,09
162	Chiesi Pharma		Pharma	15,01 15,01
163	Heineken Food		Food	14,74 14,74
164	Roberto Cavalli Fashion & Beauty		Fashion & Beauty	14,72 14,72
165	Tenaris Industry		Industry	14,59 14,59
166	Roche Pharma		Pharma	14,58 14,58
167	Accenture Consulting & Services		Consulting & Services	14,30 14,30
168	Università degli Studi di Bari University		University	14,02 14,02
169	DiaSorin Industry		Industry	13,88 13,88
170	Esselunga GDO & Retail		GDO & Retail	13,67 13,67
171	AbbVie Pharma		Pharma	13,52 13,52
172	Bauli Food		Food	12,94 12,94
173	Società Reale Mutua di Assicurazioni Finance		Finance	12,78 12,78
174	Marcolin Fashion & Beauty		Fashion & Beauty	12,66 12,66
175	McKinsey Consulting & Services		Consulting & Services	12,47 12,47
176	Deutsche Bank Finance		Finance	12,45 12,45
177	Danieli & C. Industry		Industry	12,39 12,39
178	Interpump Group Industry		Industry	12,24 12,24
179	Scavolini Design		Design	12,20 12,20
180	Oniverse Calzedonia Fashion & Beauty		Fashion & Beauty	12,18 12,18
181	Gruppo Eurospin GDO & Retail		GDO & Retail	11,93 11,93
182	De' Longhi Industry		Industry	11,91 11,91
183	Loro Piana Fashion & Beauty		Fashion & Beauty	11,89 11,89
184	Cementir Holding Industry		Industry	11,81 11,81
185	FSI Finance		Finance	11,80 11,80
186	Recordati Industry		Industry	11,79 11,79
187	San Benedetto Food		Food	11,72 11,72
188	CNH Industrial Industry		Industry	11,63 11,63
189	P&G GDO & Retail		GDO & Retail	11,40 11,40
190	Cameo Food		Food	11,38 11,38
191	Parmalat Food		Food	11,27 11,27
192	Furla Fashion & Beauty		Fashion & Beauty	11,05 11,05
193	Natuzzi Design		Design	10,75 10,75
194	H&M Fashion & Beauty		Fashion & Beauty	10,65 10,65
195	Pampers Industry		Industry	10,08 10,08
196	Nescafé Food		Food	10,08 10,08
197	Janssen Pharma		Pharma	9,98 9,98
198	Sorgenia Energy		Energy	9,86 9,86
199	Max Mara Fashion & Beauty		Fashion & Beauty	9,68 9,68
200	Gruppo Veronesi Food		Food	8,93 8,93