Top Brand Reputation

Il primo osservatorio italiano che misura la reputazione online delle aziende

Scopri la classifica

Top Brand Reputation marzo 2025

L'Osservatorio prende in esame le maggiori aziende sul mercato italiano per produrre la classifica delle più importanti società sulla base della loro reputazione percepita sul web.

L’analisi misura la reputazione del brand sulla base di oltre 100 parametri quali-quantitavi e di un modello concettuale che rappresenta i principali asset dell’azienda, producendo per ciascuna uno score da 0 a 100.
Per approfondire: Metodologia

1	UniCredit Finance	top	Finance	75,64 75,64
2	Intesa Sanpaolo Finance	top	Finance	71,96 71,96
3	Ferrari Automotive	top	Automotive	71,36 71,36
4	Poste Italiane Finance	top	Finance	63,93 63,93
5	Eni Energy	top	Energy	63,51 63,51
6	Mediaset Media & Telco	top	Media & Telco	62,76 62,76
7	A2A Energy	top	Energy	61,16 61,16
8	Tim Media & Telco	top	Media & Telco	59,91 59,91
9	Renault Automotive	top	Automotive	58,47 58,47
10	Terna Energy	top	Energy	58,46 58,46
11	Sky Media & Telco		Media & Telco	58,46 58,46
12	Ferrovie dello Stato Italiane Transport		Transport	58,46 58,46
13	Cassa Depositi e Prestiti Finance		Finance	58,45 58,45
14	Enel Energy		Energy	58,09 58,09
15	Fincantieri Industry		Industry	55,69 55,69
16	Iren Energy		Energy	53,53 53,53
17	Pirelli Industry		Industry	53,27 53,27
18	Armani Fashion & Beauty		Fashion & Beauty	52,75 52,75
19	Snam Energy		Energy	52,75 52,75
20	Sace Finance		Finance	52,58 52,58
21	Ferrero Food		Food	52,48 52,48
22	Rai Media & Telco		Media & Telco	52,35 52,35
23	Banco BPM Finance		Finance	51,58 51,58
24	Mercedes-Benz Automotive		Automotive	50,69 50,69
25	Webuild Building		Building	50,44 50,44
26	Apple Tech		Tech	50,34 50,34
27	Prada Fashion & Beauty		Fashion & Beauty	50,26 50,26
28	Mediobanca Finance		Finance	50,21 50,21
29	Brunello Cucinelli Fashion & Beauty		Fashion & Beauty	50,06 50,06
30	Tod's Fashion & Beauty		Fashion & Beauty	49,52 49,52
31	Monte dei Paschi di Siena Finance		Finance	49,35 49,35
32	Stellantis Automotive		Automotive	49,34 49,34
33	Barilla Food		Food	49,31 49,31
34	Unipol Finance		Finance	49,29 49,29
35	Automobili Lamborghini Automotive		Automotive	48,96 48,96
36	Banca Generali Finance		Finance	48,10 48,10
37	Acea Energy		Energy	47,76 47,76
38	Italgas Energy		Energy	47,70 47,70
39	Anas Transport		Transport	47,65 47,65
40	Bmw Automotive		Automotive	47,29 47,29
41	Edison Energy		Energy	46,63 46,63
42	Amazon Tech		Tech	44,84 44,84
43	Samsung Tech		Tech	44,52 44,52
44	Hera Energy		Energy	44,48 44,48
45	Netflix Media & Telco		Media & Telco	44,24 44,24
46	Trenitalia Transport		Transport	44,07 44,07
47	Audi Automotive		Automotive	42,60 42,60
48	Saipem Building		Building	42,46 42,46
49	Open Fiber Media & Telco		Media & Telco	42,44 42,44
50	Bnl Bnp Paribas Finance		Finance	42,39 42,39
51	Amplifon Industry		Industry	41,95 41,95
52	Moncler Fashion & Beauty		Fashion & Beauty	41,85 41,85
53	Illy Food		Food	41,65 41,65
54	Deloitte Consulting & Services		Consulting & Services	41,40 41,40
55	Toyota Automotive		Automotive	41,39 41,39
56	Cairo Communication Media & Telco		Media & Telco	41,05 41,05
57	OTB Fashion & Beauty		Fashion & Beauty	40,66 40,66
58	Mundys Building		Building	40,57 40,57
59	Luxottica Fashion & Beauty		Fashion & Beauty	40,55 40,55
60	Brembo Industry		Industry	40,54 40,54
61	Assicurazioni Generali Finance		Finance	40,54 40,54
62	Iliad Media & Telco		Media & Telco	40,45 40,45
63	Prysmian Energy		Energy	40,41 40,41
64	Exor Finance		Finance	40,10 40,10
65	Dazn Media & Telco		Media & Telco	39,74 39,74
66	Lavazza Food		Food	39,48 39,48
67	ERG Energy		Energy	39,25 39,25
68	Ita Airways Transport		Transport	39,20 39,20
69	Nexi Finance		Finance	39,20 39,20
70	BPER Banca Finance		Finance	39,17 39,17
71	Engineering Tech		Tech	39,14 39,14
72	Ford Automotive		Automotive	39,13 39,13
73	Borsa Italiana Finance		Finance	39,09 39,09
74	21 Invest Finance		Finance	38,86 38,86
75	Technogym Industry		Industry	38,60 38,60
76	Eataly GDO & Retail		GDO & Retail	38,24 38,24
77	FinecoBank Finance		Finance	38,18 38,18
78	Enav Transport		Transport	37,92 37,92
79	Coop Italia GDO & Retail		GDO & Retail	37,80 37,80
80	Valentino Fashion & Beauty		Fashion & Beauty	37,64 37,64
81	GSE Energy		Energy	36,78 36,78
82	OVS Fashion & Beauty		Fashion & Beauty	36,11 36,11
83	Siemens Tech		Tech	35,83 35,83
84	Leonardo Industry		Industry	35,46 35,46
85	Sanofi Pharma		Pharma	35,29 35,29
86	Bracco Pharma		Pharma	35,17 35,17
87	Porsche Automotive		Automotive	34,57 34,57
88	Iveco Automotive		Automotive	34,44 34,44
89	Banca Mediolanum Finance		Finance	34,12 34,12
90	Vodafone Media & Telco		Media & Telco	34,12 34,12
91	Ermenegildo Zegna Fashion & Beauty		Fashion & Beauty	33,86 33,86
92	Campari Food		Food	33,75 33,75
93	Gucci Fashion & Beauty		Fashion & Beauty	33,01 33,01
94	Arnoldo Mondadori Editore Media & Telco		Media & Telco	32,99 32,99
95	Hyundai Automotive		Automotive	32,79 32,79
96	Maire Energy		Energy	32,76 32,76
97	McDonald's Food		Food	32,56 32,56
98	Lego Industry		Industry	32,50 32,50
99	LIR (Geox-Diadora) Fashion & Beauty		Fashion & Beauty	32,49 32,49
100	Nintendo Tech		Tech	32,41 32,41
101	Versace Fashion & Beauty		Fashion & Beauty	32,38 32,38
102	Novartis Pharma		Pharma	32,35 32,35
103	Angelini Pharma		Pharma	32,33 32,33
104	IBM Tech		Tech	32,31 32,31
105	Disney Media & Telco		Media & Telco	32,24 32,24
106	Università Cattolica del Sacro Cuore University		University	32,24 32,24
107	Bulgari Fashion & Beauty		Fashion & Beauty	32,19 32,19
108	ABB Industry		Industry	32,06 32,06
109	Credem Finance		Finance	32,01 32,01
110	Lidl GDO & Retail		GDO & Retail	31,93 31,93
111	Huawei Tech		Tech	31,88 31,88
112	Fastweb Media & Telco		Media & Telco	31,75 31,75
113	Allianz Finance		Finance	31,75 31,75
114	Nestlé Food		Food	31,74 31,74
115	Ima Industry		Industry	30,27 30,27
116	Università degli Studi di Padova University		University	30,23 30,23
117	Volkswagen Automotive		Automotive	30,12 30,12
118	Università di Pisa University		University	30,09 30,09
119	Crédit Agricole Italia Finance		Finance	30,02 30,02
120	Kiko Fashion & Beauty		Fashion & Beauty	29,98 29,98
121	Capgemini Consulting & Services		Consulting & Services	29,09 29,09
122	Salvatore Ferragamo Fashion & Beauty		Fashion & Beauty	29,01 29,01
123	Università degli Studi di Milano University		University	28,87 28,87
124	STMicroelectronics Industry		Industry	28,20 28,20
125	Piaggio Automotive		Automotive	28,19 28,19
126	Università di Bologna University		University	27,89 27,89
127	EY Consulting & Services		Consulting & Services	27,61 27,61
128	Adidas Fashion & Beauty		Fashion & Beauty	27,61 27,61
129	Amadori Food		Food	27,54 27,54
130	Conad GDO & Retail		GDO & Retail	27,51 27,51
131	Atac Transport		Transport	27,06 27,06
132	CIR Industry		Industry	27,03 27,03
133	Università Luiss Guido Carli University		University	26,95 26,95
134	Università degli Studi di Firenze University		University	26,60 26,60
135	Ansaldo Energia Building		Building	26,39 26,39
136	Azimut Holding Finance		Finance	26,25 26,25
137	Università degli Studi di Roma "La Sapienza" University		University	26,25 26,25
138	PwC Consulting & Services		Consulting & Services	25,37 25,37
139	Menarini Pharma		Pharma	24,96 24,96
140	INWIT Media & Telco		Media & Telco	24,76 24,76
141	Safilo Group Fashion & Beauty		Fashion & Beauty	24,71 24,71
142	L'Oréal Fashion & Beauty		Fashion & Beauty	24,63 24,63
143	Banca Popolare di Sondrio Finance		Finance	24,61 24,61
144	Granlatte Granarolo Food		Food	24,37 24,37
145	Università commerciale Luigi Bocconi University		University	24,07 24,07
146	Coca-Cola Food		Food	23,84 23,84
147	Esselunga GDO & Retail		GDO & Retail	23,61 23,61
148	Ikea GDO & Retail		GDO & Retail	23,60 23,60
149	Dolce & Gabbana Fashion & Beauty		Fashion & Beauty	23,58 23,58
150	Heineken Food		Food	23,29 23,29
151	Nike Fashion & Beauty		Fashion & Beauty	22,78 22,78
152	GSK Pharma		Pharma	22,77 22,77
153	Illimity Bank Finance		Finance	22,58 22,58
154	Deutsche Bank Finance		Finance	22,57 22,57
155	Accenture Consulting & Services		Consulting & Services	22,29 22,29
156	Chiesi Pharma		Pharma	22,25 22,25
157	Bottega Veneta Fashion & Beauty		Fashion & Beauty	22,20 22,20
158	FSI Finance		Finance	22,16 22,16
159	Autogrill GDO & Retail		GDO & Retail	21,95 21,95
160	DiaSorin Pharma		Pharma	21,92 21,92
161	Land Rover Automotive		Automotive	21,69 21,69
162	BCG Consulting & Services		Consulting & Services	21,57 21,57
163	Bauli Food		Food	21,44 21,44
164	KPMG Consulting & Services		Consulting & Services	21,29 21,29
165	Roche Pharma		Pharma	21,15 21,15
166	Loro Piana Fashion & Beauty		Fashion & Beauty	20,93 20,93
167	De' Longhi Industry		Industry	20,89 20,89
168	Roberto Cavalli Fashion & Beauty		Fashion & Beauty	20,82 20,82
169	Oniverse Calzedonia Fashion & Beauty		Fashion & Beauty	20,48 20,48
170	Università degli Studi di Bari University		University	20,40 20,40
171	AbbVie Pharma		Pharma	20,37 20,37
172	Danieli & C. Industry		Industry	20,27 20,27
173	Scavolini Design		Design	20,27 20,27
174	Gruppo Eurospin GDO & Retail		GDO & Retail	20,15 20,15
175	Cementir Holding Building		Building	20,04 20,04
176	Sorgenia Energy		Energy	19,99 19,99
177	H&M Fashion & Beauty		Fashion & Beauty	19,97 19,97
178	Gedi Media & Telco		Media & Telco	19,94 19,94
179	P&G GDO & Retail		GDO & Retail	19,76 19,76
180	Ariston Tech		Tech	19,74 19,74
181	Nescafé Food		Food	19,57 19,57
182	Max Mara Fashion & Beauty		Fashion & Beauty	19,51 19,51
183	Recordati Pharma		Pharma	19,43 19,43
184	Wind Tre Media & Telco		Media & Telco	19,42 19,42
185	Società Reale Mutua di Assicurazioni Finance		Finance	19,36 19,36
186	Marcolin Fashion & Beauty		Fashion & Beauty	19,21 19,21
187	CNH Industrial Building		Building	19,16 19,16
188	Università degli Studi di Torino University		University	19,14 19,14
189	San Benedetto Food		Food	19,11 19,11
190	Natuzzi Design		Design	19,09 19,09
191	Tenaris Industry		Industry	19,03 19,03
192	McKinsey Consulting & Services		Consulting & Services	18,89 18,89
193	Cameo Food		Food	18,68 18,68
194	Zara Fashion & Beauty		Fashion & Beauty	18,11 18,11
195	Furla Fashion & Beauty		Fashion & Beauty	18,10 18,10
196	Banca Sella Holding Finance		Finance	18,10 18,10
197	Janssen Pharma		Pharma	17,91 17,91
198	Esso Italiana Energy		Energy	17,89 17,89
199	Whirlpool Tech		Tech	17,70 17,70
200	Nadara Energy		Energy	17,67 17,67